{"id":47854,"date":"2018-01-22T11:34:05","date_gmt":"2018-01-22T11:34:05","guid":{"rendered":"http:\/\/www.nhealydev.com\/nhealy\/?page_id=47854"},"modified":"2020-06-29T02:00:12","modified_gmt":"2020-06-29T02:00:12","slug":"the-world","status":"publish","type":"page","link":"http:\/\/www.nhealydev.com\/nhealy\/portfolio\/the-world\/","title":{"rendered":"The World"},"content":{"rendered":"

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The World<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#f7e18c” show_divider=”on” divider_weight=”6px” disabled_on=”on|on|off%22″ _builder_version=”3.0.88″ max_width=”120px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”30%”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.0.83″ custom_margin=”|||” custom_padding=”110px||30px|”][et_pb_row _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat|300|||||||” text_font_size=”22px” text_text_color=”#353740″ text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%”]<\/p>\n

There is no easy way to describe the residential ship The World<\/em>. On board has luxury apartments and every amenity a five-star hotel would offer. Off board, Residents get to take part in the most exclusive travel and cultural experiences on the planet. It was my job to help tell this unique story and most importantly, sell the multi-million dollar homes onboard.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.8em” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

PROJECTS<\/h4>\n

\u2022 Web Design<\/h3>\n

\u2022 Direct Mail<\/h3>\n

\u2022 Email Marketing<\/h3>\n

\u2022 Brochure Design<\/h3>\n

\u2022 Print Advertising<\/h3>\n

\u2022 Video Art Direction<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_fullwidth=”on” make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.0.88″ custom_padding=”0px|5%|0px|5%” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_top=”0px”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/world-mood-image-01-a.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” _builder_version=”3.0.88″ animation_style=”flip” animation_direction=”right” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.0.47″][et_pb_row_inner custom_padding=”0px||0px|” _builder_version=”3.0.83″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″ _builder_version=”3.0.47″ box_shadow_position=”outer” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/world-brochure-resize-a.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” _builder_version=”3.0.88″ animation_style=”flip” animation_direction=”bottom” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding=”0px||0px|” _builder_version=”3.0.76″][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.0.47″ box_shadow_position=”outer” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/case_feature_img-02-a.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” _builder_version=”3.0.88″ animation_style=”flip” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.0.47″ box_shadow_position=”outer” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/world-email-cropped.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” _builder_version=”3.0.88″ animation_style=”flip” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#f7f7f7″ admin_label=”Feature Section 01″ _builder_version=”3.0.83″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0px|||” custom_margin=”|||” padding_top_1=”200px” padding_right_1=”10%” padding_left_1=”10%” padding_top_2=”0px” admin_label=”Feature Area” _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_left=”10%” padding_right=”10%” padding_top=”200px” parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Subtitle” _builder_version=”3.0.88″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off”]<\/p>\n

Only a limited number of people on the planet can afford to live on\u00a0The World<\/em>. Prior to the rebranding project, the ship focused a lot of their of their marketing visuals and content on the homes for sale. While they are beautiful, upscale apartments the exclusive target audience for The World<\/em> already owns multiple homes and are not impressed by the limited size a home aboard a ship can offer. The traveling community, one of a kind experiences and remote destinations that the ship brings their Residents to is what really makes the ship unique and worth the cost.<\/p>\n

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A New Approach<\/h4>\n

We crafted a campaign targeting ultra-high net worth individuals using print ads in luxury travel magazines, direct mail and emails to qualified lists and unique website landing pages. With all of these items now telling specific stories about the educational, adventure, and food focused experiences that ship offers.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Image grid” _builder_version=”3.0.88″ background_color_gradient_direction=”90deg” custom_margin=”||78px|” custom_padding=”50px||0px|”][et_pb_row _builder_version=”3.0.78″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/world-website-new.png” _builder_version=”3.0.88″ custom_margin=”|||” custom_margin_tablet=”0px|||” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” animation_starting_opacity=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#f7f7f7″ admin_label=”Feature Section 01″ _builder_version=”3.0.83″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0px|||” custom_margin=”|||” padding_top_1=”200px” padding_right_1=”10%” padding_left_1=”10%” padding_top_2=”0px” admin_label=”Feature Area” _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_left=”10%” padding_right=”10%” padding_top=”200px” parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.0.88″ text_font=”Montserrat||||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.9em” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off”]<\/p>\n

Success<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.8em” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%”]<\/p>\n

The renewed marketing effort has been successful on three fronts.<\/h3>\n
    \n
  • The length of the sales cycle for new owners has been cut in half.<\/li>\n
  • The amount of residences for sale at any given time has gone down.<\/li>\n
  • The price per square foot on the ship has increased significantly<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_top=”0px” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/case_feature_img-02-a.jpg” _builder_version=”3.0.88″ module_alignment=”right” custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”3.0.82″ custom_margin=”|||” custom_padding=”0px||120px|”][et_pb_row custom_padding=”80px|||” custom_margin=”||40px|” admin_label=”Other Recent Works Area” _builder_version=”3.0.88″ animation_style=”fade” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.0.88″ text_font=”Montserrat|on||on|” text_font_size=”42px” text_text_color=”#353740″ text_line_height=”1.2em” text_orientation=”center” max_width=”700px” module_alignment=”center”]<\/p>\n

    Other Case Studies<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” width_unit=”off” use_custom_gutter=”on” gutter_width=”1″ admin_label=”Other Recent Works Area” _builder_version=”3.0.78″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/01\/portfolio-landing-hinck.jpg” url=”http:\/\/www.nhealydev.com\/nhealy\/portfolio\/hinckley-yachts” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” hover_icon=”%%3%%” _builder_version=”3.0.88″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/01\/portfolio-landing-bige.jpg” url=”http:\/\/www.nhealydev.com\/nhealy\/portfolio\/the-big-e” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” hover_icon=”%%3%%” _builder_version=”3.0.88″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#f7e18c” admin_label=”Contact Form Section” _builder_version=”3.0.88″ custom_padding=”110px||110px|” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”10%” saved_tabs=”all”][et_pb_row custom_margin=”||40px|” admin_label=”Service Section Title” _builder_version=”3.0.83″ animation_style=”fade” animation_direction=”top” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.0.88″ text_font=”Montserrat||||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|desktop” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%”]<\/p>\n

    Let’s Start Something new
    \nContact Me.<\/span><\/h2>\n

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