[et_pb_section fb_built=”1″ background_color=”#3d3c3d” admin_label=”Hero” _builder_version=”3.0.88″ background_image=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2017\/11\/background-texture.jpg” background_blend=”multiply” custom_padding=”|||” animation_style=”zoom” animation_intensity_zoom=”4%”][et_pb_row custom_padding=”|||” bg_img_2=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2017\/11\/business-13.jpg” parallax_2=”on” _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_blend=”multiply” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ header_font=”Montserrat|700||on|||||dotted” header_font_size=”60px” header_font_size_last_edited=”off|desktop” header_text_color=”#f7e18c” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” locked=”off”]<\/p>\n
[\/et_pb_text][et_pb_divider color=”#f7e18c” show_divider=”on” divider_weight=”6px” disabled_on=”on|on|off%22″ _builder_version=”3.0.88″ max_width=”120px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”30%”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.0.83″ custom_margin=”|||” custom_padding=”110px||30px|”][et_pb_row _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat|300|||||||” text_font_size=”22px” text_text_color=”#353740″ text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%”]The Big E is like a state fair on steroids. Taking place over 17 days in West Springfield, MA and representing all of the New England States. My job each year is to create a fresh look that reminds local audiences of why they love going and to introduce new customers to all the event has to offer.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.8em” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_fullwidth=”on” make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.0.88″ custom_padding=”0px|5%|0px|5%” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_top=”0px”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/big-e-01.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” _builder_version=”3.0.88″ animation_style=”flip” animation_direction=”right” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.0.47″][et_pb_row_inner custom_padding=”0px||0px|” _builder_version=”3.0.83″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″ _builder_version=”3.0.47″ box_shadow_position=”outer” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/big-e-03.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” _builder_version=”3.0.88″ animation_style=”flip” animation_direction=”bottom” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding=”0px||0px|” _builder_version=”3.0.76″][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.0.47″ box_shadow_position=”outer” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/big-e-04.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” _builder_version=”3.0.88″ animation_style=”flip” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.0.47″ box_shadow_position=”outer” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/big-e-05.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” _builder_version=”3.0.88″ animation_style=”flip” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#f7f7f7″ admin_label=”Feature Section 01″ _builder_version=”3.0.83″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0px|||” custom_margin=”|||” padding_top_1=”200px” padding_right_1=”10%” padding_left_1=”10%” padding_top_2=”0px” admin_label=”Feature Area” _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_left=”10%” padding_right=”10%” padding_top=”200px” parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Subtitle” _builder_version=”3.0.88″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off”]<\/p>\n
The Big E has been an annual event now for over 100 years. For a lot of folks in New England it is an yearly tradition. The challenge while working with the Big E is to make sure we continue to appeal to their base and remind them that something different is happening every year while also trying to reach new audiences in outer markets on the rim of New England and into New York.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_top=”0px” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/big-e-06.jpg” _builder_version=”3.0.88″ module_alignment=”right” custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 02″ _builder_version=”3.0.88″ use_background_color_gradient=”on” background_color_gradient_start=”#f7f7f7″ background_color_gradient_end=”#ffffff” background_color_gradient_start_position=”75%” background_color_gradient_end_position=”75%” custom_padding=”110px|0px|20px|0px”][et_pb_row custom_padding=”|||” padding_top_2=”10%” padding_bottom_2=”10%” admin_label=”Feature Area” _builder_version=”3.0.88″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/Tri-Fold-Brochure-PSD-Mockup-2.jpg” disabled_on=”on|on|off” _builder_version=”3.0.88″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_bottom=”10%” padding_top=”10%” parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.8em” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n
In the past the fair has done most of their advertising in newspapers throughout New England with some printed billboards in Springfield and Hartford. We shifted their creative to be a lot more flexible. Using digital billboards and a larger online presence executed with pre-roll video, homepage takeovers on news networks, and display ads. These all allowed for changing messages depending on the placement, time of day, and even impending weather.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Image grid” _builder_version=”3.0.83″ background_color_gradient_direction=”90deg” background_image=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2017\/11\/background-texture.jpg” custom_margin=”||78px|” custom_padding=”110px||0px|”][et_pb_row _builder_version=”3.0.78″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=VoNQuOxF3bA” _builder_version=”3.0.88″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#f7f7f7″ admin_label=”Feature Section 01″ _builder_version=”3.0.83″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0px|||” custom_margin=”|||” padding_top_1=”200px” padding_right_1=”10%” padding_left_1=”10%” padding_top_2=”0px” admin_label=”Feature Area” _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_left=”10%” padding_right=”10%” padding_top=”200px” parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.0.88″ text_font=”Montserrat||||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.9em” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.8em” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_top=”0px” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/big-e-02.jpg” _builder_version=”3.0.88″ module_alignment=”right” custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”3.0.82″ custom_margin=”|||” custom_padding=”0px||120px|”][et_pb_row custom_padding=”80px|||” custom_margin=”||40px|” admin_label=”Other Recent Works Area” _builder_version=”3.0.88″ animation_style=”fade” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.0.88″ text_font=”Montserrat|on||on|” text_font_size=”42px” text_text_color=”#353740″ text_line_height=”1.2em” text_orientation=”center” max_width=”700px” module_alignment=”center”]Other Case Studies
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” width_unit=”off” use_custom_gutter=”on” gutter_width=”1″ admin_label=”Other Recent Works Area” _builder_version=”3.0.78″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/01\/portfolio-landing-hinck.jpg” url=”http:\/\/www.nhealydev.com\/nhealy\/portfolio\/hinckley-yachts” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” hover_icon=”%%3%%” _builder_version=”3.0.88″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/01\/portfolio-landing-spg.jpg” url=”http:\/\/www.nhealydev.com\/nhealy\/portfolio\/safety-products-group” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” hover_icon=”%%3%%” _builder_version=”3.0.88″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#f7e18c” admin_label=”Contact Form Section” _builder_version=”3.0.88″ custom_padding=”110px||110px|” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”10%” saved_tabs=”all”][et_pb_row custom_margin=”||40px|” admin_label=”Service Section Title” _builder_version=”3.0.83″ animation_style=”fade” animation_direction=”top” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.0.88″ text_font=”Montserrat||||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%”]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”3.0.88″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#353740″ text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%”]Fill out the short form below and will get back to you as soon as I can. Thank You.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Contact Form” _builder_version=”3.0.76″ animation_style=”fade”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_contact_form captcha=”off” email=”nrhealy@gmail.com” success_message=”Thank you for contacting me, I will be in touch soon” submit_button_text=”Send” form_background_color=”rgba(255,255,255,0)” module_id=”et_pb_contact_form_0″ _builder_version=”3.0.88″ form_field_font=”Montserrat||||” form_field_font_size=”16px” form_field_text_color=”#353740″ max_width=”800px” module_alignment=”center” custom_button=”on” button_text_size=”14px” button_text_color=”#3d3c3d” button_border_width=”3px” button_border_color=”#3d3c3d” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”%%36%%” button_icon_color=”#ffffff” button_text_color_hover=”#ffffff” button_bg_color_hover=”rgba(0,0,0,0)” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” animation_style=”fade” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-1px” box_shadow_color=”rgba(0,0,0,0.18)”][et_pb_contact_field field_id=”Name” field_title=”Name” fullwidth_field=”on” _builder_version=”3.0.83″ border_radii=”on||||”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” fullwidth_field=”on” _builder_version=”3.0.76″ border_radii=”on||||”][\/et_pb_contact_field][et_pb_contact_field field_id=”Company” field_title=”Company Name” fullwidth_field=”on” _builder_version=”3.0.76″ border_radii=”on||||”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”3.0.83″ border_radii=”on||||” custom_margin=”||60px|” custom_padding=”|||”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section fb_built=”1″ background_color=”#3d3c3d” admin_label=”Hero” _builder_version=”3.0.88″ background_image=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2017\/11\/background-texture.jpg” background_blend=”multiply” custom_padding=”|||” animation_style=”zoom” animation_intensity_zoom=”4%”][et_pb_row custom_padding=”|||” bg_img_2=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2017\/11\/business-13.jpg” parallax_2=”on” _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_blend=”multiply” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ header_font=”Montserrat|700||on|||||dotted” header_font_size=”60px” header_font_size_last_edited=”off|desktop” header_text_color=”#f7e18c” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” locked=”off”] The Big E [\/et_pb_text][et_pb_divider color=”#f7e18c” show_divider=”on” divider_weight=”6px” disabled_on=”on|on|off%22″ _builder_version=”3.0.88″ max_width=”120px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”30%”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.0.83″ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-47906","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages\/47906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/comments?post=47906"}],"version-history":[{"count":11,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages\/47906\/revisions"}],"predecessor-version":[{"id":48120,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages\/47906\/revisions\/48120"}],"up":[{"embeddable":true,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages\/41"}],"wp:attachment":[{"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/media?parent=47906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}