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[\/et_pb_text][et_pb_divider color=”#f7e18c” show_divider=”on” divider_weight=”6px” disabled_on=”on|on|off%22″ _builder_version=”3.0.88″ max_width=”120px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”30%”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.0.83″ custom_margin=”|||” custom_padding=”110px||30px|”][et_pb_row _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat|300|||||||” text_font_size=”22px” text_text_color=”#353740″ text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%”]<\/p>\n
When hired by Safety Products Group (SPG) to work on their marketing, they had just been formed through the merging of two established companies. BlueWater Manufacturing makes railings for rooftop safety and Fabenco produces railings and safety systems for inside warehouses and loading docks. It became my job to create a unified brand to promote these two product lines under one new parent company.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.8em” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n
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Even though these two brands had never been sold together, their target audience has always been the same \u2013 facility and safety managers. These titles can often be held by an employee who wears many other hats as well and really only purchases safety products to meet some obscure OSHA requirement. SPG makes steel railings, they are made with pride in the USA and can be more expensive than overseas competitors. However, SPG and their sales team members are experts on fall safety and the OSHA regulations facing facility managers. In our new campaign we have turned them into not only a quality product manufacturer but a trusted resourse of information.<\/p>\n
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Each company had their own established brand equity so it was important to not dissipate the names BlueWater and Fabenco entirely. We established the parent SPG company but have marketed them minimally and more focused on the two product lines. Creating content marketing campaigns based around indoor and outdoor fall protection in the workplace. Tactics like safety e-newsletters and offering potential clients free Rooftop or Facilty Safety Audits has turned SPG into a thought leader in the marketplace making sure they are top of mind when the time arises to make a purchase.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Image grid” _builder_version=”3.0.88″ background_color_gradient_direction=”90deg” custom_margin=”||78px|” custom_padding=”0px||0px|”][et_pb_row _builder_version=”3.0.78″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/email-mock-up-1.png” _builder_version=”3.0.88″ custom_margin=”|||” custom_margin_tablet=”0px|||” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” animation_starting_opacity=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#f7f7f7″ admin_label=”Feature Section 01″ _builder_version=”3.0.83″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0px|||” custom_margin=”|||” padding_top_1=”200px” padding_right_1=”10%” padding_left_1=”10%” padding_top_2=”0px” admin_label=”Feature Area” _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_left=”10%” padding_right=”10%” padding_top=”200px” parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.0.88″ text_font=”Montserrat||||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.9em” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”3.0.88″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.8em” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_top=”0px” parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/02\/feaure-image-05.jpg” _builder_version=”3.0.88″ module_alignment=”right” custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”3.0.82″ custom_margin=”|||” custom_padding=”0px||120px|”][et_pb_row custom_padding=”80px|||” custom_margin=”||40px|” admin_label=”Other Recent Works Area” _builder_version=”3.0.88″ animation_style=”fade” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.0.88″ text_font=”Montserrat|on||on|” text_font_size=”42px” text_text_color=”#353740″ text_line_height=”1.2em” text_orientation=”center” max_width=”700px” module_alignment=”center”]Other Case Studies
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” width_unit=”off” use_custom_gutter=”on” gutter_width=”1″ admin_label=”Other Recent Works Area” _builder_version=”3.0.78″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/01\/portfolio-landing-world.jpg” url=”http:\/\/www.nhealydev.com\/nhealy\/portfolio\/the-world” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” hover_icon=”%%3%%” _builder_version=”3.0.88″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2018\/01\/portfolio-landing-hinck.jpg” url=”http:\/\/www.nhealydev.com\/nhealy\/portfolio\/hinckley-yachts” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#f7e18c” hover_icon=”%%3%%” _builder_version=”3.0.88″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#f7e18c” admin_label=”Contact Form Section” _builder_version=”3.0.88″ custom_padding=”110px||110px|” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”10%” saved_tabs=”all”][et_pb_row custom_margin=”||40px|” admin_label=”Service Section Title” _builder_version=”3.0.83″ animation_style=”fade” animation_direction=”top” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.0.88″ text_font=”Montserrat||||||||” text_font_size=”16px” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%”]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”3.0.88″ text_font=”Montserrat||||” text_font_size=”16px” text_text_color=”#353740″ text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%”]Fill out the short form below and will get back to you as soon as I can. Thank You.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Contact Form” _builder_version=”3.0.76″ animation_style=”fade”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_contact_form captcha=”off” email=”nrhealy@gmail.com” success_message=”Thank you for contacting me, I will be in touch soon” submit_button_text=”Send” form_background_color=”rgba(255,255,255,0)” module_id=”et_pb_contact_form_0″ _builder_version=”3.0.88″ form_field_font=”Montserrat||||” form_field_font_size=”16px” form_field_text_color=”#353740″ max_width=”800px” module_alignment=”center” custom_button=”on” button_text_size=”14px” button_text_color=”#3d3c3d” button_border_width=”3px” button_border_color=”#3d3c3d” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”%%36%%” button_icon_color=”#ffffff” button_text_color_hover=”#ffffff” button_bg_color_hover=”rgba(0,0,0,0)” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” animation_style=”fade” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-1px” box_shadow_color=”rgba(0,0,0,0.18)”][et_pb_contact_field field_id=”Name” field_title=”Name” fullwidth_field=”on” _builder_version=”3.0.83″ border_radii=”on||||”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” fullwidth_field=”on” _builder_version=”3.0.76″ border_radii=”on||||”][\/et_pb_contact_field][et_pb_contact_field field_id=”Company” field_title=”Company Name” fullwidth_field=”on” _builder_version=”3.0.76″ border_radii=”on||||”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”3.0.83″ border_radii=”on||||” custom_margin=”||60px|” custom_padding=”|||”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section fb_built=”1″ background_color=”#3d3c3d” admin_label=”Hero” _builder_version=”3.0.88″ background_image=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2017\/11\/background-texture.jpg” background_blend=”multiply” custom_padding=”|||” animation_style=”zoom” animation_intensity_zoom=”4%”][et_pb_row custom_padding=”|||” bg_img_2=”http:\/\/www.nhealydev.com\/nhealy\/wp-content\/uploads\/2017\/11\/business-13.jpg” parallax_2=”on” _builder_version=”3.0.83″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_blend=”multiply” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.88″ header_font=”Montserrat|700||on|||||dotted” header_font_size=”60px” header_font_size_last_edited=”off|desktop” header_text_color=”#f7e18c” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” locked=”off”] Safety Products Group [\/et_pb_text][et_pb_divider color=”#f7e18c” show_divider=”on” divider_weight=”6px” disabled_on=”on|on|off%22″ _builder_version=”3.0.88″ max_width=”120px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”30%”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.0.83″ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-47922","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages\/47922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/comments?post=47922"}],"version-history":[{"count":10,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages\/47922\/revisions"}],"predecessor-version":[{"id":48147,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages\/47922\/revisions\/48147"}],"up":[{"embeddable":true,"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/pages\/41"}],"wp:attachment":[{"href":"http:\/\/www.nhealydev.com\/nhealy\/wp-json\/wp\/v2\/media?parent=47922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}